ATHAR

BRANDING

Athar Perfumes under SELECT Label combines historical depth with modern sophistication. The logo, inspired by the chamomile flower—a revered symbol in ancient Assyrian and Babylonian culture—honors its legacy in aromatic oils and medicine, as seen on the Ishtar Gate and royal attire. This emblem captures both elegance and impact, embodying Athar’s dedication to creating timeless and distinctive fragrances. The brand book unites this rich heritage with a refined, contemporary edge, ensuring Athar’s presence feels cohesive, memorable, and true across all platforms.